Buyer Beware in the Celebrity Age

Over at The Epoch Times, our incredulous doctor is dumbfounded that there are people in this world who actually buy a financial product based on the recommendation of that well-known and highly respected Portuguese investment guru and portfolio manager, Cristiano Ronaldo.

But, prima facie, what are we to think of people who buy financial products because they’re endorsed by a soccer star? This makes about as much sense as an endorsement of the theory of relativity by Rocky Marciano. I hesitate to apply the name that comes to my mind to describe such people.

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