Take this inscription on the side of a pencil Dalrymple recently bought (which is typical of an increasing number of products):
About this pencil: Lacquer-free renewable cedar casing, recyclable aluminium ferrule, enviro-green degradable eraser and certified non-toxic imprint inks.
What is the purpose of it? To inform us? To encourage us to do something? No, it is “to make us feel virtuous”.